SEO Basics
If you landed on this page, you are most probably searching for ways to increase your product sales or just want to know more about SEO.
Having difficulties selling your products online? Wondering why your products don’t sell despite its unparalleled quality and low cost? You obviously need some marketing strategies to let the people know your products exist. This is what SEO is all about. When you do SEO on your site/products, you increase your visibility on the web thus leading to larger audiences and later on increase your sales. SEO is comparable to giving fliers and advertising your products on newspapers and televisions; it’s like putting your product on billboards, the only difference is that you are actually doing these marketing styles here in the web and your “billboard” are the search engines like Google, Yahoo, Bing, etc. So, the more “billboards” featuring your product, the more visibility you get. As I said, these “billboards” are search engines; hence the more you post your site in these search engines, the more you get visible on the web.
Contrary to what most people think, search engines like Google does not automatically include your site on its search results, you need to manually submit your site on it so that if people search using keywords similar to yours, your website will be included on the pages of Google and other search engines you have submitted to. Keywords are the group of words people use for search queries. So when you consider a keyword, make sure your products fits to it and that people will most likely use those words for searching.
SEO is composed of 2 kinds: off page SEO and on page SEO.
On page SEO is the use of codes on your site’s source code to make it more SEO friendly. It is the integration of good Meta description, proper stuffing of Meta keywords, and adding relevant Meta tags. On page SEO is where SEO strategies should start at. The purpose of these Meta tags is for the search engine robots to crawl and index it.
Off page SEO on the other hand is the use of search engines to make your website more visible to people. Off page SEO strategies comprise link building, backlink building, article writing, and article submission. Link building is the submission of your website to different link directories while back link building is the use of relevant blog/forum commenting that allows you to leave your link to their blog sites. Article writing should include proper keyword density which is the integration of your keywords to the articles tackling about your products. After article writing, you can choose to have these articles submitted to article submission sites for the same purpose of increasing your web presence.
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